Research teams are being asked to move faster, answer more questions and turn data into decisions quickly. But getting from a business challenge to a well-designed study, then from raw data to clear recommendations, can still involve a lot of manual work.
Meet Ada, the always-on AI research assistant within Datarubico Insights Creator, our all-in-one self-service insights platform for survey creation, audience access, data collection, analysis and reporting.
Designed to work like an extension of your research team, Ada provides support throughout the research process.
How Ada helps teams do more with research
Whether you have an established research function or you’re running research alongside everything else, Ada is designed to make the process easier to manage.
For experienced insights teams
For experienced researchers, Ada reduces some of the repetitive and time-intensive work involved in a project.
You can give Ada your business context and objectives and use her to help shape the study, explore relevant questions and approaches, or create a tailored survey from a prompt.
For more complex research, Ada can support the early stages of study design while you decide which methodology is right for the job, with Datarubico Insights Creator supporting approaches including concept testing, MaxDiff, conjoint analysis and segmentation.
Once the data comes in, Ada can also help with one of the more manual parts of survey research: analysing open-ended responses. She can classify and interpret open-text feedback, making it easier to work through large volumes of comments and identify useful themes.
From there, Ada can help highlight key findings, create executive summaries and suggest additional ways to explore the results.
The benefit is more time for researchers to focus on interpretation, strategy and what the findings mean for the business.
For teams with limited research experience
You don’t need to arrive with a finished questionnaire or a detailed research plan.
For lean insights, marketing or brand teams, Ada can help turn a business question into a structured study, giving you guidance on what to ask, how to approach the research and what to consider along the way.
You might start with something as simple as:
“Can you help me create a survey to gather customer feedback on our new product?”
From there, Ada can help shape the survey and provide a starting point, making it easier to move forward without needing to know all the research terminology first.
That gives teams more confidence to run research in-house, while still keeping control of the study and the decisions that follow.
How does Ada work?
Datarubico Insights Creator brings the research workflow into one self-service environment, with Ada providing AI-powered support along the way.
That means you can move from creating the study through to collecting data, analysing results and reporting without needing to manage a series of disconnected tools.
Here’s what that journey can look like:
1. Start with your research objective
Give Ada your business context, research goal or the question you are trying to answer. She can help recommend the questions, approach and methodology to consider.
2. Create your survey
Use Ada to build a tailored survey from a prompt, customise an existing template or create one from scratch. Ada can suggest questions and experiments based on your needs.
3. Access your audience and collect data
Once your survey is ready, access quality respondents, set quotas, manage fieldwork and control respondent spend through the platform.
4. Analyse your results
Monitor responses in real time and use built-in analysis tools to explore your data. Ada can also help interpret open-ended responses and surface useful themes.
5. Turn findings into something useful
Ask Ada to highlight key findings, generate an executive summary or suggest additional ways to explore the results. You can also generate presentation-ready reports for stakeholders.
The full workflow stays connected, making it easier to move from business question to research, and from research to action.
AI-powered support, backed by quality data
By helping with tasks across study development, analysis and reporting, Ada gives teams more time to focus on the parts that still rely on human judgement, including interpretation, context and the decisions that follow.
With access to verified, high-quality respondents and robust data quality controls, teams can move faster while still having confidence in the data behind their recommendations.
It’s AI-powered research support that helps you do more, without taking the research out of your hands.
Ready to see how Ada could support your next research project? Request a Datarubico Insights Creator demo today.
