Blog
Originally published: RetailBiz, 10 September 2025 By Mellyza Tanoto, General Manager (Data & Insights) ANZ The beauty counter has long been ruled by the three
From digital-first discovery on TikTok to the enduring influence of in-store testers, women are blending old and new ways of finding products. For brands, it’s
Beauty is deeply personal, and in Germany and the Netherlands, how consumers discover and choose products is evolving fast. For brands, this means rethinking how
By Tim Potter, Managing Director, UK/EU & US In today’s fast-moving landscape, where consumer preferences shift at breakneck speeds and market trends evolve constantly, brands
When it comes to insights generation, brands look for speed, control, flexibility, and scalability. Traditional research processes don’t always deliver on those needs, but Datarubico
